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Farm Radio International (FRI) is a Canadian non-profit organization at the forefront of ICT-enabled extension and communication for scale. FRI’s interactive rural radio approach addresses the information, communication and extension needs of millions of women and men small-scale farmers, rural entrepreneurs and citizens. FRI’s core expertise is participatory, collaborative, results-based program development combining radio and mobile phones, other ICTs and face-to-face interaction. FRI has developed a series of interactive radio-based approaches tailored to achieve different outcomes: awareness, knowledge; market linkages; application and adoption of good agriculture and health practices; and changes in attitude and behavior. FRI is executing projects in thirteen countries in sub-Saharan Africa, including Burkina Faso, Ethiopia, Kenya, Liberia, Sierra Leone, Malawi (with Farm Radio Trust), Mali, Mozambique, Nigeria, Senegal, Tanzania and Uganda.
In Ethiopia, FRI currently works in thematic areas of agriculture value chains, climate information services, gender equality, and strategic support to the Ministry of Agriculture in collaboration with over twenty radio stations nationally, reaching out to millions of small scale farmers.